We are Denimrush
at the intersection of merch and experience! Think of us as your Chief Experience Officer.
We are a merchandising and experience factory for CPG and lifestyle brands. We aim to fashionize swag—making it artful and tasteful! Instead of the archaic practice of mass-producing simple, boring T-shirts with logos slapped on, we work with aesthetic intention and we create tangible experiences.
Envision a world where brands can communicate their identities through a more experiential way.
By crafting stories that connect to people's hearts, they turn from customers to fans. Our mission is to connect and empower through collaboration, so that brands become more than just a logo: they become a lifestyle.
We make intentional merch and design experiential brand activations that are not boring.
We offer a collaborative experience that makes your brand mission uniquely tangible. Intentional, hand-crafted merchandise and connective experiences, nurtured by shared passion. We create merch and experiences that highlight brand values. Each process is unique and utterly customizable!
We have a clear understanding, rooted in an e-commerce background, of what customers want in CPG brands—and of Millennials and Gen Z generations lifestyles. A diverse portfolio of brand partners and experience creating products for different industries.
our mission
In 2017, Aparna Avasarala hand-painted a denim jacket and started wearing it around New York City. Right away, people started asking for their own jackets—and Denimrush was born. (Denim + Brush = Denimrush)
Before the pandemic Denimrush was an in-person experience only brand. We specialized in on-site customization. During the pandemic we had the chance to turn into an e-commerce store, partnering with multiple brands to create merchandise and realized just the issue at hand…
Welcome to the Denimrush Experience, an elevated combination of everything we have done so far. We’ve evolved in what we do, but we kept our cool name.
Where it started
meet the founder
meet the founder
Aparna Avasarala’s creative journey started long before Denimrush. As a child, she moved four times between Delhi, India and Cincinnati, Ohio. In India, her family would visit temples and fabric mills, which is where Aparna developed her love of design. The downtown street art scene of Cincinnati added an urban flare to her aesthetic.
She attended the New York School of Interior Design to study interior design and architecture, and began working in hospitality design, tying together her loves of travel and design—and developing an appreciation for designing experiences and how products and experiential immersion could weave together.
She transitioned into experiential retail design, coordinating such large-scale tradeshows as Liberty, Cabana, and Coterie. She was instrumental to The “Future of Retail” pop-up at Summit LA in 2017, and in 2019, was a founding partner and head of creative at Arcadia Earth—a large-scale, multi-sensory installation powered by Augmented Reality, Virtual Reality, projection mapping, and interactive environments.
Her work on Arcadia Earth has been featured in the New York Times, Vogue, and Forbes.
Denimrush is her brainchild and her passion.
WORK WITH US!