we are humanizing merch
Made by Denimrush creates swag & merch that does NOT end up in the trash. We create products that bring your brand to life. Our mission is to foster connection through collaboration, so brands become more than just a logo—they become a universe. We do everything including ideation, strategy, design, creation, sampling, and production. We give you the best negotiated deals AND we handle everything!
We can help create any kind of merch, but our specialty is one-of-a-kind products, hand-painted in house, that elevate your brand’s aesthetic and vision and stand out in our digital world. We have mastered the art of mass customization using our own machine-washable non-toxic paint! Throughout our entire process, we use small batch production to avoid the waste of excess product.

📅 Process 📅
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Onboarding onto Client Portal BETA + Private Slack
Brand Immersion
Design Strategy
Design Direction
Design Development
Customer routine journey
Campaign strategy
Launch strategy
Tone of Voice & Storytelling Development/Refinement
Experiential handbook
Custom Product Sourcing
Mood Boards
Mock Ups
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Material Sourcing
Custom product sourcing
Paint swatch testing
Sample creation
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Weekly check in updates through our private slack channel + client portal
In house customization updates
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Product photography
Influencer Kitting
Added digital AR services
Drop Shipping
Store Fulfillment management
Future merch customer interviews
Monthly Merch/Swag program
We are an experience and merch partner ready to help your company succeed.
We work with your timeline! Rush orders are possible upon request for an additional charge.
are you ready to make your brand a universe?

DID YOU KNOW
DID YOU KNOW
On average $185K is spent by companies every year in swag inventory for a whopping total of $25 BILLION across the industry, but more than half of it gets thrown away! The majority of the products are a waste because they aren’t valuable and don’t share the brand’s story.
Don't be static, be dynamic ||
Don't be static, be dynamic ||
Buying ads on platforms with ever-changing privacy rules is a static way of spending your marketing money.
Creating merch and using your loyal fanbase to promote your brand will convert more customers. User-generated organic content has a 28% higher engagement rate on socials than generic influencer content. When merch is well-designed, people become walking ads without looking like it.
When a potential customer gets a piece of ENGAGING merch that illuminates your brand, it leads to…
Brand awareness
Impressions on social media and IRL
Increase in customer lifetime value
Positive brand interactions
Site traffic
Customer conversions at a cheaper cost vs static ad spend
Putting products in people’s homes