✋we are humanizing merch
Are you tired of boring swag & merch? WE ARE, TOO. Made by Denimrush is our intentional merch service. We create swag & merch that does NOT end up in the trash. We believe in creating products that bring your brand to life. Our mission is to foster connection through collaboration, so brands become more than just a logo — they become a universe. We do everything from ideation, design strategy, creation, sampling to production. We give you the best negotiated deals AND we handle it all for you!
We specialize in creating one-of-a-kind hand painted products that will help elevate your brand aesthetic and vision. We have our own in-house customization team that specializes in hand painted products. We have mastered the art of mass customization using our signature blend of machine washable non toxic paint! Throughout our entire process, we use small batch production to avoid creating huge amounts of excess product.
In an increasingly digital world, the hand painted touch goes a long way.

📅 Process 📅
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Onboarding onto Client Portal BETA + Private Slack
Brand Immersion
Design Strategy
Design Direction
Design Development
Customer routine journey
Campaign strategy
Launch strategy
Tone of Voice & Storytelling Development/Refinement
Experiential handbook
Custom Product Sourcing
Mood Boards
Mock Ups
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Material Sourcing
Custom product sourcing
Paint swatch testing
Sample creation
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Weekly check in updates through our private slack channel + client portal
In house customization updates
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Product photography
Influencer Kitting
Added digital AR services
Drop Shipping
Store Fulfillment management
Future merch customer interviews
Monthly Merch/Swag program
We are here to not only work with you and get the job done, but are an experience and merch partner in building up your company and seeing success. We only work with brands that we can 💯support.
We want to work with your timeline to make it happen. Rush orders are possible upon request and additional charge.

are you ready to make some merch?

Did you know…
ON AVERAGE….
$25B
is spent making brand swag & custom branded merch but more than half of it gets thrown away.
$185K
is spent by companies every year in swag inventory, but is ineffective and wasted since the majority of the products don’t add value and are not unique in sharing the brand story.

Don't be static, be dynamic ||
Don't be static, be dynamic ||
Just buying ads on ever changing platforms with new privacy rules is a static way of spending your marketing money.
Creating merch and using your loyal fanbase to promote your brand will convert more customers. User-generated organic content has a 28% higher engagement rate on social than generic influencer content. When swag / merch is well designed, there is a higher chance that a person wearing it becomes your walking advertisement without looking like one.
When a potential customer gets a piece of ENGAGING merch that visually explains your brand or products, it leads to…
Brand awareness
Impressions on social and IRL
Increase in customer lifetime value
Positive brand interactions
Site traffic
Customer conversions at a cheaper cost vs static ad spend
Putting products in peoples homes

are you ready to make some merch?
We are building intentional merch and experiences for community building, positive connection, and brand awareness.
Is your brand ready to communicate with its customers beyond your logo? Are you read to build a universe?